Nokia
Map makers society

“The institute for tomorrow’s greatest cartographers.”

Nokia/Navteq recognised that maps need to offer more information on a broader and deeper level. They required modern day cartographers to create such maps.
Faced with the challenge to train and educate these modern day cartographers, Nokia/Navteq approached AtHand to develop a training game that would do exactly that.

We created the Map Makers Society.

In the Map Makers Society, student cartographers were tasked to enrich already mapped areas with points of interest, and fill those with information relevant to map-users around the world. Every week their tutor would inspire them during the game with mapping tactics used by famous cartographers from the past, like Vespucci or Mercator.

“A training game built around a secret, prestigious society where only the most acclaimed and knowledgeable cartographers are invited to join.”

The Map Makers Society was published globally. It had great success with motivating geographical analysts to embrace a new way of working and to apply newly learned skills at their job. A global network of communities was created, which enriched the Nokia/Navteq maps with masses of POI’s and information.

Additionally, we received an awesome award for it: 2014’s Dutch E-learning Award!

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