AtHand winnaar Dutch Game Award 2014 Serious Game AtHand winnaar E-learning award 2014
AtHand winnaar San Accent
00 Academy

00 ACADEMY

“WELCOME TO THE 00-ACADEMY”

Caution! There are secret agents active. Unrecognizable disguised as ordinary customers. There is only one way to expose them. Ask a question about the water resistance of their phone…

In search for new talented agents, the 00-Academy contacted T-Mobile agents through a video message. They needed new teams of sales agents to execute four exclusive missions.

All missions connected to the unique USP of the Sony Z3 & Z3 Compact: water resistance. By completing these missions, we gave the teams the opportunity to improve their knowledge, discover all special features and boost up the sales of the Z3 series.

The teams with the highest score for the missions and for sales, where invited to join us on James Bond worthy events like a cocktail workshop, hitting bullseye on the shooting range and an anti-skid course.

After showing their team commitment, strength and knowledge, it was time for the second part of the 00-Academy. But now it was time to act solo. We give them two individual challenges that ran alongside eachother for a period of 26 weeks; sales and knowledge.

To challenge their knowledge they received secret missions from the best 00-Academy agents, like Pierce Brosnan and Sean Connery. After 12 weeks, we invited the best selling agents for the official Dutch SPECTRE premiere in Tuschinksi.

Serious Game - 00 Academy

Serious Game - 00 Academy

Serious Game - 00 Academy

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Serious Game - Sony - 00 Academy
Serious Game - Sony - 00 Academy
Serious Game - Sony - 00 Academy