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Serious Game - LG - Battle of the Stars

LG’s Battle of the Stars

“T-Mobile’s finest duke it out in blockbuster race to fame!”

2013 proved to be a very good year for LG Mobile Europe, especially in the Netherlands, where they gained popularity and a significant market share.

After teaming up with T-Mobile, they briefed us to develop an incentive programme with a training component, aimed at the hardworking boys & girls at T-Mobile shops across the country.

Naturally, we obliged, and after a couple liters of coffee and getting acquainted with the brand, product and the intended users, a game was born.

We called it LG’s Battle of the Stars.

T-Mobile shop employees got to play it for six weeks, in the summer of 2013.

They played a career game, where they designed their own pop-star and progressed trough weekly LG G2 exams, presented in a musical theme.

They also challenged each other a lot to duke it out in individual battles.

“The game’s appeal accomplished high participation, and users were eager to complete exams and battles in the game metaphor.”

Each exam and each battle, challenged users to answer LG G2 questions regarding features, USPs and propositions, providing them with the knowledge and motivation to surpass corporate sales targets.

Serious Game - LG - Battle of the Stars

Serious Game - LG - Battle of the Stars

Results were pretty spectacular:

More than 100,000 battles played, more than 25,000 exams completed, and a sales increase of 800%-1200% during the duration of the game.

Serious Game - LG - Battle of the Stars
Serious Game - LG - Battle of the Stars
Serious Game - LG - Battle of the Stars