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Activation - Hartstichting - Heartbeats

Hartstichting’s – Heartbeats

“CPR’ing into the Guinness Book of World Records.”

In a weeks’ time almost 300 people in Holland get a cardiac arrest, outside of the Hospital walls. Only 10% of the victims survive, this could be 25%…

That is why the Hartstichting wishes to create awareness for this important case. And so does AtHand…

Together we have set up a world record reanimation and defibrillation on the 6th of June 2014 in the GelreDome in Arnhem.

3500 Dutch Students have taken reanimation lessons and were invited to the HeartBeats Event to establish global awareness and set a world record, together.

AtHand has taken care of the operational and audio/visual design, branding, created the HeartBeats website,  launched a photo activation, developed a HeartBeats MESSAGE-quiz and set up several stands at the GelreDome to generate PR and awareness.

Activation - Hartstichting - Heartbeats

Activation - Hartstichting - Heartbeats

Activation - Hartstichting - Heartbeats

Activation - Hartstichting - Heartbeats

And so we did, the 6th of June was an historic event that received global recognition and media attention.

The message of the importance and urgency of reanimation education came across and a lot of civilians signed up for it.

Activation - Hartstichting - Heartbeats
Activation - Hartstichting - Heartbeats
Activation - Hartstichting - Heartbeats