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KPN: Snel, sneller, snelst

KPN: Snel, sneller, snelst

“Local marketing campaign about KPN broadband internet”

KPN aims to improve its internet connections on a continuous basis. To personally inform all clients on the network connection improvement (higher speed) we came up with an activation to display all the advantages of the KPN broadband network by means of the quiz: fast, faster, fastest.

In this quiz we zoomed in on the variety of KPN Broadband subscriptions, the network, competition fun-factor questions about ‘the internet of things’. To optimize the sales process, the quiz was played nearby a KPN service center or store to guarantee a smooth transition for additional advice and sales. After having played the quiz, the contestant could enrol into a SMS lottery game in which they had the chance to win a SONOS sound bar.

  • Approximately 150 contestants per day
  • Lots of referrals to KPN mechanics , KPN stores or service centers
  • Positive reactions on the local approach
  • A significant increase in sales during the run of “Snel, sneller, snelst”

KPN: Snel, sneller, snelst

KPN: Snel, sneller, snelst

KPN: Snel, sneller, snelst

KPN: Snel, sneller, snelst

KPN: Snel, sneller, snelst

The local marketing ensured high involvement and made this a successful project.

KPN: Snel, sneller, snelst
KPN: Snel, sneller, snelst
KPN: Snel, sneller, snelst