KPN aims to improve its internet connections on a continuous basis. To personally inform all clients on the network connection improvement (higher speed) we came up with an activation to display all the advantages of the KPN broadband network by means of the quiz: fast, faster, fastest.
In this quiz we zoomed in on the variety of KPN Broadband subscriptions, the network, competition fun-factor questions about ‘the internet of things’. To optimize the sales process, the quiz was played nearby a KPN service center or store to guarantee a smooth transition for additional advice and sales. After having played the quiz, the contestant could enrol into a SMS lottery game in which they had the chance to win a SONOS sound bar.