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Activation - KPN - King of the World

kpn’s summer festival

“A grand world cup themed celebration for KPN finest ladies & gents.”

To introduce a new internal social platform called Kings, KPN asked AtHand to set up a launch event that would literally launch people off their feet.

An event to illustrate the grand ambition and scope of the platform, and to introduce the new KPN proposition: Roaming.

We came up with a festival themed event, to take place on the terrain of Lelystad Airport’s Aviodrome.

An open air summer festival, where the boys & girls of KPN were invited to try out activities inspired by countries relevant to the KPN roaming proposition.

Highlights of the event were definitely going for a spin in an acrobatic aircraft, and Kraak & Smaak’s headline performance during sunset.

Attendance was very high, with most of KPN’s boys & girls invited for the platform, to make the trip to the festival.

Activation - KPN - King of the World

Activation - KPN - King of the World

Activation - KPN - King of the World

Many laughs, unforgettable experiences and groovy dance moves were shared on that day, making the introduction of the Kings platform a huge success.

Activation - KPN - King of the World
Activation - KPN - King of the World
Activation - KPN - King of the World