AtHand winnaar Dutch Game Award 2014 Serious Game AtHand winnaar E-learning award 2014
AtHand winnaar San Accent
Serious Game - Ahold - Mission Europe

Ahold’s Mission Europe

“Breeding ground for the future management of Ahold”

Ahold management trainees are carefully selected from a large pool of gifted applicants from top tier schools, and usually include top of their class performers.

To nurture and help shape these trainees into top management, Athand – together with Vergouwen Overduin – developed a two year trainings programme called ‘Mission Europe’

A game centred on developing real-life skills required to run a retail franchise and build it into an international chain.

Players were assigned into teams of four with set responsibilities. For six months, players would receive periodical real life cases to solve, and present their research and solution in real life, during workshops.

The best performing teams were fittingly rewarded: a lunch with the CEO or choirs to be completed by competing teams.

Serious Game - Ahold - Mission Europe

Serious Game - Ahold - Mission Europe

Serious Game - Ahold - Mission Europe

“The objective of the game was to gather market share and grow
your retail franchise from a local grocery shop to a
multinational supermarket chain”

Serious Game - Ahold - Mission Europe
Serious Game - Ahold - Mission Europe
Serious Game - Ahold - Mission Europe