You’re not alone. Throughout the game there were coaches who were inspired by Sony Z3 USP’s, who helped you succeed. A strategy that includes an offline experience of actually testing the device and triggering the retail specialists to review and compare the device to other smartphones.
The kickoff of the incentive was spectacular, a big Sony tour-bus accompanied by Spiderwoman pulled up at several locations, filled with drinks, bites and music.
By including game elements such as USP reviews, weekly exams, sales battles and achievements, the game was a most effective tool to effectively learn while keeping it appealing and fun.
Engagement was rewarded, winners of the review challenge got to keep the phone, the user with the highest individual exam score received a brand-new PlayStation 4 and the best selling shop received a spectacular full VIP treatment.