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Activation - Lebara - Streetkings

Lebara’s Streetkings on tour

“Street soccer heroes, Lebara’s golden goal.”

Telecommunication Company Lebara stands out from the crowd with their Pay As You Go proposition.

To generate more awareness for their brand and services amongst their multi-cultural target group, Lebara approached us to assist them.

To do so, an alliance was formed with the well known street soccer platform Streetkings. Together, we launched “Streetkings on tour by Lebara” in selected city districts throughout the Netherlands.

In a Lebara themed area, street soccer tricks and skills were demonstrated by Streetkings’ world famous street soccer players.

Lebara’s street sales team invited the audience to join and challenge their street soccer heroes.

The activity was exceptional and created added value for Lebara’s target group as they experienced a fun and unique Lebara Mobile moment, which they could share online with family and friends.

Activation - Lebara - Streetkings

Activation - Lebara - Streetkings

Many, many pictures were taken by the audience and shared through social media, there was a significant amount of Dutch media attention, and numerous Lebara simcards were sold on the spot.

Activation - Lebara - Streetkings
Activation - Lebara - Streetkings
Activation - Lebara - Streetkings