Employees selected a driver and a quad in the Ultimate Quad Play Game. After this first step they competed in teams against each other. By participating in knowledge battles against collegaues from other teams, players would collect as much ‘fuel’ as possible to complete the track. Furthermore they could obtain extra points by generating leads and increasing cross sell. The Ultimate Quad Play consisted of two sprints that subsequently focused on lead generation and cross selling
Aside from an increase in both sales and leads, a total of 350.000 Fuel Battles were played.